Dear Marketing Department: It’s Willamette, Dammit!

He Said...
– Mike Willison, May 3, 2012 wrote
The US has gone Sub-AVA crazy. We have long believed in the "specialness" of everything that we do (now more than ever), possibly motivated by over-protective parents trying to convince themselves that their progeny isn't a dud. We then believe that we are amazing and that-- despite the fact that we haven't learned to tie our own shoes by 10 years-old—we can do no wrong no matter what you say. If you don’t believe me, just ask Kanye West, he'll set you straight, because everything he does is the best, too. Shirley Bassey also sang, "Nobody Does it Like Me", but then a whole bunch of other people did it exactly like her including Valerie Harper on the Muppets. I actually like that version better. To be sure, nobody did it exactly like her, but c'mon. These days it’s pretty easy to put together a rag-tag bunch of homeless-looking bon vivants and assemble a pretty fair approximation of the Kings of Leon using ProTools, Antares Auto Tune, a Line-6 amp modeler, some clever airbrushing and 19th century beard management theories. A high school kid with a laptop can do this in a matter of minutes. In the wine world, AVA identity and terroir have been largely eliminated by hoodwinker... Read what he said »

She Said...
– Carrie Kalscheuer, May 3, 2012 wrote
Marketing a wine region is tough business. There's all manner of back and forth regarding how to best go about this. For some, the best route seems to be yelling OREGON PINOT NOIR at whoever will listen. For others, the chosen route is to jump wildly ahead of the middle ground and onto the sub-AVA marketing train. Neither of these will market a successful wine region. Here's why: "Oregon Pinot Noir" is vague. Although Pinot Noir is certainly grown in other places around Oregon, these other regions aren’t known for their Pinot Noir. Further, we’re doing them no favors by pigeonholing them into ONLY Pinot Noir, when they grow over 40 different varieties in Southern Oregon alone - Pinot Noir not even being the most notable. I've heard it argued that we're doing some sort of service to ALL the Oregon wine regions by marketing this way. (How magnanimous.) Let’s call a spade a spade: Oregon Pinot Noir means Willamette Valley Pinot Noir – at least for the time being. Let's leave it at that and let the rest of the state figure it out for themselves. The opposite end of the spectrum, jumping right into sub-region marketing, is simply too much, too soon. If we’re struggling to make... Read what she said »

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Size Matters: Quality & Scale in the Wine Industry

He Said...
– Mike Willison, March 7, 2012 wrote
A recent article in the Wine Spectator suggested that small wineries are better than large wineries, for a variety of reasons. "Big wineries are all about predictability," the article proffers, while small wineries are catering to a shift in American wine consumer habits that demands an esoteric or unusual experience in every glass. "Today, if you want to experience a wine that is at all different from anything that might be understood as 'mainstream,' you have to drink 'small'", the article asserts. I agree. But most Americans are still totally confused, intimidated, and put off by the minutiae of the wine world and seek something they can rely on. Sure, the sommelier in the nappy suit and bow tie has seen it all already and demands the weirdest, most obscure variety aged in petrified goat viscera and made in a 13th century artisanal style. Gary from accounting, on the other hand, just wants a wine that doesn't taste like petrified goat viscera and/ or cost the better part of his paycheck.  In other words, Gary likes a predictable wine that looks good, smells good, tastes good, and occasionally makes him feel better about his meaningless life. Gary isn’t crouching behind a row ... Read what he said »

She Said...
– Carrie Kalscheuer, March 7, 2012 wrote
It does seem that many of today's wine writers write for the niche market, rather than the Gary's of the world, doesn't it? Why not simply accept that there is a market for both, instead of pretentiously proclaiming the obscure stuff 'better'? The small-production winery will thrive because there is a large enough percentage of the wine drinking population who seeks out the new and obscure, and the larger producers will thrive because of Gary's desire for consistency. Like you're saying, the big guys act as a gateway to the little producers. How do we think that we got to the 'shift in American wine consumption', anyway, but for the bigger producers and their now-maligned "predictability?" Further alienating an already timid customer by making him feel idiotic for loving Chateau Ste. Michelle Riesling sends the wrong message, and creates an ever-widening gap between the geeks and the novices. It’s still wine he's drinking, after all. Far better to say, yes, this is good and consistent and a great value, but also this smaller thing is cool too, rather than separating them into 'good' and 'bad' categories, which the use of the term "better" does. As wine writers, we would do well ... Read what she said »

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Our rules suck: What should we do about American labelling laws?

He Said...
– Mike Willison, February 29, 2012 wrote
The laws governing the making, selling, labeling and manipulating of wine in the US read like stereo instructions translated from the Dead Sea Scrolls into the Wookiee language of Shyriiwook and then into American English. You can find them here. The sad part about them is that they basically boil down to a very scant few loose rules about what you can and cannot do, but sometimes can anyway if you feel like it or if no one is looking. There's a lot of text there, but the main threads with respect to grape-based wines are these: To label a wine with a grape name like, "Pinot noir," the wine must be made up of no less than 75% of that grape. To label a wine with an AVA such as, "Willamette Valley," at least 85% of the fruit must have come from that place (the rules are a slightly more generous 75% when it comes to states and counties). To label a wine with a vintage date, or a single-vineyard designation, 95% of the wine and fruit must come from that vintage or vineyard. "Estate," may be used to signify that a wine has been mostly put together under one general roof. Table wines shall not exceed 14% alcohol by volume, but no specific designation exists before "Dessert Wines" at 17%... Read what he said »

She Said...
– Carrie Kalscheuer, February 29, 2012 wrote
I agree with the assessment that we need a stricter set of rules, but not to the level that you're proposing. I've always liked the idea that we exist outside of the stringent rules like those that France imposes. The rules as you propose them don’t allow for the best part about our current leniency: artistic license. Going from nothing to everything will upset the balance to a staggering degree. Consider France and Italy. France has been doing the same thing for centuries, yet has only been making wine under the current wine law since 1935. Their regions were tried, tested, marketed and set. They knew where to grow Chardonnay, Pinot Noir, Merlot, Cabernet, etc. through decades of trial and error. Placing rules around these was for marketing purposes and an afterthought as far as regulations are concerned. They were already doing it that way, in order to market what they were doing to other nations, they slapped a strict-looking label on the bottle and away they went. Italy, on the other hand, has only been a country since 1856. They were growing grapes willy-nilly on every available surface then and they're still doing that now. They had no rhyme or reason to their wine progra... Read what she said »

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Dear Pinot Noir and Chocolate: I Hate You

He Said...
– Mike Willison, February 1, 2012 wrote
I'm not sure who to blame for this. Probably Hallmark for their insistence in sissifying February 14th into the willowy, cream-puffed doily that it has become, perpetuating the notion that chocolate, pink stuff, tulle and a dozen roses is everyone's idea of romance. I disrespectfully disagree. In wine country, at least here in Oregon, there is an obsession with pairing Pinot Noir and chocolate when Valentine's Day rolls around. It seems that every tasting room in the Willamette Valley is hawking some craft chocolatier's nibblies with their wine if they aren't obsessing over bacon, or bacon and chocolate or, worse yet, chocolate infused wine. I'm going to go out on a limb here and just say it, Pinot Noir and chocolate sucks. It sucks because of how silly everyone looks gushing over it. It sucks because that wad of crappy milk chocolate is disrespectful to the wine. It sucks because that crappy wine is disrespectful to the delicious chocolate. Chocolate is not a magic ingredient. It does not make celery better, or clam chowder, or sitting in a hot tub. It is not as cool as duct tape. At best, combining wine and chocolate is a gateway pairing, hopefully leading one to learn and do mor... Read what he said »

She Said...
– Carrie Kalscheuer, February 1, 2012 wrote
I'm going to have to disagree with your chocolate and hot tub assessment. Other than that, I concur. The chocolate and Pinot Noir pairing has been a pet peeve of mine for many years. I've grown weary of explaining how these two don't taste good together, and from the incredulous looks on people's faces, they don’t believe me regardless of how passionate my explanation. So, instead of talking people out of the Pinot Noir and chocolate pairing, I’m going to talk them into the right pairings. I am hardly ever without chocolate close at hand (no less than three different bags of chocolate sit in my desk drawer at this very moment), so have amassed an arsenal of pairings that once tried will make you never want to reach for Pinot Noir and chocolate in the same sitting again. My absolute favorite chocolate pairing is Banyuls, a full-bodied sweet red wine from France, but it’s admittedly hard to find. Easier to find and oh-so-appropriate for Valentine's Day is the sexy, delicious combo of Brut Champagne and milk chocolate. I've reached for coffee, Port, Madeira, Sherry, Armagnac and even a cold Guinness to accompany my chocolate cravings. I’ve had some success pairing chocolate wi... Read what she said »

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Getting a bit sentimental/ philosophical about our love for wine

He Said...
– Mike Willison, January 26, 2012 wrote
I've been thinking a lot lately about how very funny it is that I work in the wine industry. I mean, as a child I'm certain that, because I passionately adored Smarties, one day I would work as a Smarties technical taster and ensure stringent QC across all of the dusty pastel colors/ flavors. Incipient ambition, I felt, was going to prove to be my greatest asset. This dream was hastily dusted off, like the candy's own residue on one’s fingers, as a passing fancy by my parents. Rightly so, likely, as I then became infatuated with Twizzlers, Dr. Pepper, Dungeons & Dragons, and (finally) girls (although the D&D made the girls thing a bit unlikely). Like the bleats of a baby bird for more regurgitated grubs, my dreams would carom off of my parents' stoicism into the forgotten ether. As I grew older my passions became a bit more fixed, with less tangential foolishness and puppy-like stick-to-itiveness, I began to realize that all of these early passion-ettes were driving me towards an inevitable explosion of real, honest to god, unbridled enthusiasm; In this case, for wine. Just yesterday someone asked me what my favorite wine is. I realized that really don’t have an answer.... Read what he said »

She Said...
– Carrie Kalscheuer, January 26, 2012 wrote
This post, in all of it's poetic excess, has sat unanswered on my desktop for months. I don't often extoll the virtues of wine to such degree (at least not until I've consumed at least a bottle of the stuff in question, and by that time my writing skills are subpar - I could never have lasted as a beat poet). But today I find myself in a similarly, albeit more concisely, reflective mood. Why I love wine (today): wine is one of the oldest things in the history of man, yet is ever-evolving. It can be likened to politics, religion, even love in this regard– and that's a powerful thing. We will never completely 'master' wine. It will always have a shroud of mystery, even to those of us who leave work with purple hands on a daily basis. It expresses itself differently every year, in every region and with each different winemaker. It changes, grows, develops every day in-bottle. It will one day die. It's different for each taster – a uniquely personal experience. Talking about wine is a personal expression of sorts, in fact; a way to convey what each of us thinks and feels about a shared pleasure. Maybe this is why wine is considered more sophisticated by comparison to other agricul... Read what she said »

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Movies are important! What happens when you add wine.

He Said...
– Mike Willison, January 18, 2012 wrote
Most wine enthusiasts read or saw the tale of soggy and fragile Miles as he wended his way through California wine country with his philandering friend Jack in "Sideways." Some people even figured out that the story isn't really about wine, but rather the journey of self-discovery of one sour guy that has found himself in a bit of a rut caused by social, personal and professional ennui, with wine country as the background. Others, too, even realized that Pinot Noir, the brittle and tenuous grape variety that Miles holds so very dear (although secretly taking the silver in favor of his gold medalist Cheval Blanc, made of mostly Cabernet Franc and Merlot), is a thinly veiled metaphor for Miles or, more specifically, the way Miles views himself: a simple thing in need of just the right amount of love, sun, water, and elemental intake to produce something of incomprehensible beauty and wonder. I then began to wonder who else we could cast in the shroud of grape variety metaphor. To wit: Cabernet Sauvignon (Hollywood) - The character would be some obstinate tightwad that is stuck in his ways and goes into his dotage convinced that everyone else is woefully uneducated so he treats all of... Read what he said »

She Said...
– Carrie Kalscheuer, January 18, 2012 wrote
While I'm all for drawing comparisons between wine and one's other interests, the movie/wine metaphor falls short for me. I don't immediately think of plot lines when I think of wine, nor characters reflected in the lifecycle of the grape. Rather than regale you all with comparisons to zombie-driven, apocalyptic-themed action films or fluffy romantic comedies (which, as anyone unfortunate enough to have watched movies with me will tell you is all I watch), I'm going to speak to the Sideways phenomenon. Sideways, and the subsequent impact that it had upon the wine world, amazes me to no end. Yes, the character of Miles may well be a metaphor for the Pinot Noir grape itself, and that might be exactly the correlation both author and director are going for, but it actually bothers me to think so. The reason is both simple (I love Pinot, despise Miles) and complicated. The complicated bit: when someone mentions Sideways, it is almost always in the context of Pinot Noir or Merlot, as if this is solely as far as the mentioner got in his or her research on wine and that by seeing the film, said mentioner has now become expert on all things Pinot and Merlot. The first bug on this is one y... Read what she said »

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The Most Excellent Wines of the Year (In our little universe)

He Said...
– Mike Willison, December 22, 2011 wrote
We thought we'd take a slightly different tact with our "Best of..." list for 2011 by looking at three totally subjective, categorical winners from the past year. They may not be the highest scoring critic's darlings, or even an uber-cool, never-heard-of ancient variety made by forensic retracing of the steps of Thomas Jefferson's cellar hand, but they were what we loved over the course of one painstakingly beautiful year of wine drinking. The Wine We See Everyday- 2010 REX HILL Willamette Valley Pinot Noir- Yeah, I know I'm a bit of a stinker for choosing this one since I've had it and you haven't, but I've been so excited about this ever since we decided on the final blends and the results are absolutely delightful. It’s a perfect snapshot of the 2010 vintage, with as much distinctive character as I've seen from this varietal in many years. If you’ve ever smelled living mistletoe (don't eat it) you may recognize the earthy, bright, and tart berry nose. Classic red fruit profile with so much snappy acidity you can dance to it. The Wine in our Neighborhood- 2010 J.K.Carriere Glass- You'd have to be some kind of a jerk to not absolutely adore this wine and everything that Jim Pr... Read what he said »

She Said...
– Carrie Stigge, December 22, 2011 wrote
2011 was a year of domestic touring and tasting. I was out and about on the west side of our fair country like never before. Therefore, I'm going to focus on those wines that grabbed my attention not just because of what came out of the bottle, but also because of my personal experience with them and the steps that led to their production. Sorry, Italy. You know I love you. But this year belonged to the good 'ole U.S.A. In House Pick: 2009 REX HILL Roserock Pinot Noir I have the great fortune of working for one of my favorite wineries in the world. I can, and do, wax poetic about almost every bottle we produce. Narrowing my selection down to just one isn't something I can easily do, so to say that this bottle got my top pick is akin to a mother choosing a favorite of her children. It's just wrong. But this was the one wine we made this year that didn’t just make me wax poetic, but made me step back, take a deep breath, and be ever-so-grateful for my employee discount. In the 'Hood: 2008 Evening Land Seven Springs Vineyard Pinot Noir                 I’m not alone in thinking that Evening Land is doing some exciting things these days. Our friends down the road ... Read what she said »

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Our Top Ten Wish Lists for the Wine Industry in 2012

Another in a long line of Top 10′s. More like wishful thinking, we have compiled a list of the things we’d love to see for the next year. Maybe at the end of 2012, we will check back to see who has the prognosticator’s great gift. Onward…

He Said...
– Mike Willison, December 7, 2011 wrote
10. Backlash-lash: whether it be a backlash against un-oaked Chardonnay, weird-varietal-loving sommeliers, hating California Cabernet, or the 100-point scoring system, I predict that next year we see a backlash against the backlashers that will, hopefully, calm the frenzied fray a little. I’ll be hating the haters that hate so much that I'll achieve a furious inner peace. 9. QR codes: The buzz of interest surrounding QR codes for wine bottles and bottle shops will never beat into a boil, but rather fizzle away gradually like the slowly decreasing PR staff for Mariah Carey. 8. Txakoli is the new Ugg boots and shorts. Someone somewhere is still doing it, but you just don’t understand why, maybe you never really did. 7. Lunch Wine will emerge as a growing category for the industry. Slowly at first, but steadily the idea that a low alcohol gulper can make a cup of soup and a half sandwich a lot more interesting. People everywhere will become more successful and the economy will be improved. ½ bottle sales will skyrocket. 6. Pinot Gris has long suffered because of its very loud and relatively annoying Italian brother that has nothing particularly important to say. 2012 will be the ... Read what he said »

She Said...
– Carrie Stigge, December 7, 2011 wrote
1. Bag-in-Box and Screwcap take over the world. As both consumers and producers alike grow tired of the thousands of gallons of wine lost to cork taint and oxidation, better (albeit admittedly less sexy) enclosures will start to take over, ensuring quality wine with every bottle – or, er…box as it may be. 2. North American wine regions will be recognized as more than "California." Texas, New Mexico, Arizona, and even Mexico have established up-and-coming, internationally acclaimed wine regions. Further, states with vastly different wine regions will become known for those on an individual basis, rather than lumping all of them together under "Oregon" or "New York." 3. The triumphant return of Merlot. Finally, the backlash caused by both my dad and Sideways calms down and consumers once again herald the release of single-varietal, not-overly-oaked, age-worthy Merlot from all over the world. 4. The individual palate will outweigh the 100-point score. People will stop putting all their eggs in the score basket and begin to trust their own taste buds. A good starting point, the score has gotten diluted, overblown, and uber-ubiquitous. (My current fave: a lovely, low-scoring 85-poin... Read what she said »

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Big fish, small pool: why being the best wine isn’t always so hot.

He Said...
– Mike Willison, November 8, 2011 wrote
I very recently came across a bottle of wine that bore so many little gold medal icons on its label that it looked like that iconic photo of Mark Spitz after the 1972 Olympics without the moustache and spectacular bathing costume. My first impression was one of a kind of unknown reverence for achievement not unlike hearing that someone holds a doctorate degree, but in Phys. Ed., or Blacksmithery, and from an online university. "How impressive, I think. Wow, right?" I mean, should Pabst really still be peacocking about the blue ribbon they earned in 1893 at the World’s Columbian Exposition? A more deserving blue ribbon might go to you readers that knew that the event was held during the Grover Cleveland administration. Two blue ribbons if you can name his VP. It seems that the modern day wine competition is a bit like modern day little league. True competition has been replaced by a kind of careless socialism wherein all of the best players stop caring because they aren't allowed to excel and thereby smite the egos of the less talented, and the worst players are all permitted to exist in a fantasy land wherein they are as excellent as Albert Pujols and get 11 strikes before they ... Read what he said »

She Said...
– Carrie Stigge, November 8, 2011 wrote
I'm not in love with the idea of anything used solely for marketing purposes. There must be viability to the outcome in order for me to be on board as a rule. Any competition held exclusive of the so-called "best players" doesn't qualify, in my opinion. And that is often the case, as you mentioned. I, too, am frustrated by arbitrary gold medals and “best in show” awards. It’s all beginning to look like Little League these days where every kid gets an award just for showing up.  But you’ve only touched on the greater issue – that larger international competitions like the Decanter World Wine Awards – can make a significant difference not just in the marketing schemes of the individual winery, but in the wine world as a whole. Consider what is now famously referred to as The Judgment of Paris: the 1976 Paris Wine Competition. Without this game-changing competition, American wine may not have achieved the status that it currently has, or this may have been at least delayed by many years. Already behind the game thanks to Prohibition, Napa’s win in this competition may very well have saved the industry as a whole. What it certainly did was pave the way for other wine reg... Read what she said »

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Why you may not be very interesting: The current culture of wine

He Said...
– Mike Willison, October 19, 2011 wrote
The wine industry has long suffered the slings and arrows of people both inside and outside that have cried a derisive, "foul!" at the sometimes prolix, garrulous and elaborate vocabulary that is associated with assessing wine. Even in informal settings it seems that haughtiness prevails when talking about, drinking, or recovering from wine. For many, the need to spout hifalutin prose and wild, complex gallimaufry leaves the casual consumer feeling like a sinner at the church picnic. A simple, "I like it because it smells nice," just won’t cut it when the chap next to you in the Savile Row suit is speaking in baroque curlicues that seem to wrap around your head in ornamental rococo poofs. Watching football the other day I was reminded of something kind of singularly funny about American culture: I know the rules and specific vocabulary of football (e.g. "clipping", or "encroachment") because I have been exposed, from an early age, to the mores of the game. Even having never played the game in an organized league, I can engage in thoughtful and insightful repartee with just about anyone on the subject ("The Tampa 2 defense leaves too many uncovered gaps against a team with an accu... Read what he said »

She Said...
– Carrie Stigge, October 19, 2011 wrote
From a wine-geek perspective, I agree with you. I've chosen to make this not just my passion, but my career. I can, and do, write long, flowery tasting notes. But standing on the frontlines actively witnessing people read the tasting notes has put much of their bellyaching into perspective. Wine is frightening to most Americans. As you've stated, European culture is more readily accepting of alcohol in general and the wine culture there is merely an extension of their food culture. But ours is a different animal. Wine has a special place of perceived sophistication in our culture. We can’t necessarily discount this or brush it aside as a puritanical holdover and require that people get on board or stop drinking wine. The combination of the public's general anxiety and inexperience has allowed many in the field of wine to overstep the boundaries of decorum and slide right into blatant pretention. The wine-snob stereotype follows the same rules as most: there's a reason it became a stereotype. It is part of our job to make wine approachable. This is the step too-often missed by wine professionals. In the case of the hifalutin tasting note, maybe using speech that isn't so unfamilia... Read what she said »

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